FIAT awarded with the “Top Brand Desire Award” by the German magazine “Automobilwoche”

FIAT keeps shining. The German magazine “Automobilwoche” has awarded the Italian brand with the “Top Brand Desire Award” during the “Car Loyalty Awards” at the “Automobilwoche Conference 2025” held in the amazing setting of the Motorworld Munich.     

Photo:Stellantis

During 2024, FIAT dominated in the German car market attracting more new customers than any other brand in the field. According to the analysis conducted by the market specialists at Dataforce, using as references the official figures from the German Federal Motor Transport Authority (Kraftfahrtbundesamt KBA), FIAT has been chosen as a new brand by the highest number of customers who previously owned a different brand.

Olivier Francois, FIAT CEO, and Stellantis Global Chief Marketing Officer commented: “We are extremely proud to receive this award from a relevant automotive media, especially in a mature and important European market like Germany. The fact that FIAT attracts more new customers than any other brand on the market is a great achievement and demonstrates how appealing the FIAT brand is to German customers, who are demanding and true car connoisseurs. FIAT’s values resonate with our customers, and the Italian design, simplicity, and ingenuity of our products are extremely important and appealing assets. FIAT’s line-up is made of iconic vehicles like the 500e, the Topolino, the Abarths, and also the Ducato - top-performing models shining among passenger cars and recreational vehicle markets. A line-up that is being enriched with new models such as the new Grande Panda and the upcoming Fiat 500 Hybrid, making us confident of a bright future with accolades such as ‘Top Brand Desire Award’.”