Alfa Romeo records the strongest growth among global premium brands in 2023.
Alfa Romeo's excellent sales performance in 2023 places the brand at the top of the premium segment. In the global rankings of the top 15 premium brands (excluding the 100% BEV segment), Alfa Romeo stands out as the brand that has grown the most year-on-year.
Such a result fills us with pride, as a result of the stability and discipline in the implementation of the product plan unveiled in 2021. Profitability, the highest standards in terms of quality and compliance with the plan: these are the founding pillars of the Italian brand's global strategy, with a major focus on strengthening at a global level, to consolidate its presence in every region around the world.
Jean-Philippe Imparato | Alfa Romeo CEO:
"The growth figures are perfectly in line with the goals we had set ourselves for 2023. Being the fastest-growing premium brand among the best global competitors can only make us proud. For us, it is the result of a clear and stable strategy. This confirms the fact we are rapidly implementing the long-term plan we devised and announced in 2021: one new product every year, with a very major focus on quality. Discipline and speed in the implementation of our strategy are key to a reactive response to a rapidly changing market."
Globally, sales in 2023 grew by 30%, with a strong and steady increase of 46% in Europe. Driving the region's performance were Italy (up 73%), Germany (+71%), Belgium (+62.0%), France (+20%), the Netherlands (+78%), and Switzerland (+20%).
Middle East & Africa remains the regions with the highest growth, recording a rise of 74%, supported by the Turkish market at +155%. Also contributing with an increase in sales of 7%, the India Asia Pacific region, where in 2023 Alfa Romeo consolidated its presence in Singapore and Hong Kong.
In North America, the Tonale's debut in September was greeted with great enthusiasm. America is definitely a region with very great potential, and solid foundations for growth from the amazing results in quality from the sector’s Initial Quality Study (IQS), conducted by global leader in consumer studies, consulting services and data analysis JD Power. The study highlights the extraordinary result achieved by Alfa Romeo, which recorded a clear improvement compared to 2022. J.D. Power interviewed Alfa Romeo customers 90 days after purchase and monitored any issues that occurred across 100 vehicles (PP100), to assess Alfa Romeo’s performance.
Alfa Romeo has taken the top of the podium among premium brands, and came third in the industry. Year-on-year, Alfa Romeo climbed as many as 24 positions in 2023 – the best performance in terms of growth in last year's IQS.
With the same enthusiasm, Alfa Romeo is focused on the China region to take advantage of all the opportunities this area has to offer to a much-loved brand in the Far East. With the arrival of Tonale, the line-up is now complete, an ideal condition for growth.
