DTM on all channels: 2020 season a worldwide success
During the now concluded 2020 season, the DTM has strengthened its status as a popular race series with a worldwide audience even further.
SAT.1 reported pleasant increases for its live broadcasts in the German-speaking region, and that in spite of six date clashes with Formula 1. In the international TV broadcasts, the growing online streaming segment, and on social media channels, the DTM scored as well. The wide-ranging distribution of the spectacular footage from a thrilling 2020 season that ended at Hockenheim in November with the third title win by René Rast (GER, Audi), is a strong basis for the DTM that will be run with GT3 sports cars in 2021 for the first time. The partnership with SAT.1 will be going into its fourth year. The Munich-based TV station will again be broadcasting all the 18 races on nine weekends live in the upcoming season.
SAT.1 with a total of 11.38 million viewers and an average market share of 5.9 percent
“It was a challenging season for everybody involved. The way in which the DTM has managed to run all the races in a professional way in these difficult conditions deserves great respect. With the viewer interest for our ‘ran racing’ broadcasts on SAT.1, we can be happy,” says Alexander Rösner, head of sport at ‘ran’. “Compared to the previous year, we have been able to increase the net reach in the overall audience. The broadcasts on Saturdays also achieved a larger market share in the targeted age group of 14-49 than in 2019. That is remarkable, especially as we had to compete with Formula 1 on six weekends as a result of the modified race calendar.”
A total of 11.38 million of TV viewers in the target group (age 3 and over) watched the live broadcasts of the DTM races on SAT.1 (2019: 10.5 million). For the broadcasts on Saturdays, the market share in the age group of 14-49 increased to 6.8 percent (2019: 6.6 percent). In 2020, the average market share (age group 14-49 years) was 5.9 percent. “The digital extensions on ran.de and on the ‘ran’ app were also received well. In terms of content, we have again delivered a very convincing performance with our live broadcasts,” is Alexander Rösner’s positive conclusion.
DTM also successful internationally and on the internet
SAT.1 wasn’t the only source of entertaining action on the screens in times of the Covid-19 pandemic, during which the grandstands at the race tracks were mostly empty. The DTM races with the spectacular 640 hp strong touring cars also fascinated people worldwide. The DTM was broadcast live in over 30 countries. Globally, the technical reach amounted to 211 million viewers.
Launched at the start of the 2020 season, the streaming platform DTM Grid (grid.dtm.com) not only shows the full action with practice and qualifying sessions and the races from the DTM and its support series, live and on-demand, but also exclusive footage from the paddock. The videos reached over 830,000 views while fans from all over the world were watching the race action on the OTT platform for over 10,000 hours on each race weekend.
Social Media, print or online: DTM strong on all channels
The DTM fan community also continued its growth on social media. On Facebook, Instagram, TikTok, Twitter, and YouTube, the touring car race series, launched in 1984 already, has a total of 1.218 million followers. The accumulated reach across this social media challenge amounts to 57.6 millions, and that within just 100 days during which the nine race weekends of the 2020 season were held. Additionally, coverage in print media reached up to almost 100 million readers per race weekend while online magazine coverage even reached over 900 million.
“The DTM has fascinated a large audience with entertaining racing in the 2020 season as well, both in Germany and worldwide. The DTM was present on all the relevant channels and has been able to increase its fan base in all the relevant segments,” said Marcel Mohaupt, managing director of the DTM organisation ITR. “That is a valuable basis for a successful future of the DTM.”
SAT.1 with a total of 11.38 million viewers and an average market share of 5.9 percent
“It was a challenging season for everybody involved. The way in which the DTM has managed to run all the races in a professional way in these difficult conditions deserves great respect. With the viewer interest for our ‘ran racing’ broadcasts on SAT.1, we can be happy,” says Alexander Rösner, head of sport at ‘ran’. “Compared to the previous year, we have been able to increase the net reach in the overall audience. The broadcasts on Saturdays also achieved a larger market share in the targeted age group of 14-49 than in 2019. That is remarkable, especially as we had to compete with Formula 1 on six weekends as a result of the modified race calendar.”
A total of 11.38 million of TV viewers in the target group (age 3 and over) watched the live broadcasts of the DTM races on SAT.1 (2019: 10.5 million). For the broadcasts on Saturdays, the market share in the age group of 14-49 increased to 6.8 percent (2019: 6.6 percent). In 2020, the average market share (age group 14-49 years) was 5.9 percent. “The digital extensions on ran.de and on the ‘ran’ app were also received well. In terms of content, we have again delivered a very convincing performance with our live broadcasts,” is Alexander Rösner’s positive conclusion.
DTM also successful internationally and on the internet
SAT.1 wasn’t the only source of entertaining action on the screens in times of the Covid-19 pandemic, during which the grandstands at the race tracks were mostly empty. The DTM races with the spectacular 640 hp strong touring cars also fascinated people worldwide. The DTM was broadcast live in over 30 countries. Globally, the technical reach amounted to 211 million viewers.
Launched at the start of the 2020 season, the streaming platform DTM Grid (grid.dtm.com) not only shows the full action with practice and qualifying sessions and the races from the DTM and its support series, live and on-demand, but also exclusive footage from the paddock. The videos reached over 830,000 views while fans from all over the world were watching the race action on the OTT platform for over 10,000 hours on each race weekend.
Social Media, print or online: DTM strong on all channels
The DTM fan community also continued its growth on social media. On Facebook, Instagram, TikTok, Twitter, and YouTube, the touring car race series, launched in 1984 already, has a total of 1.218 million followers. The accumulated reach across this social media challenge amounts to 57.6 millions, and that within just 100 days during which the nine race weekends of the 2020 season were held. Additionally, coverage in print media reached up to almost 100 million readers per race weekend while online magazine coverage even reached over 900 million.
“The DTM has fascinated a large audience with entertaining racing in the 2020 season as well, both in Germany and worldwide. The DTM was present on all the relevant channels and has been able to increase its fan base in all the relevant segments,” said Marcel Mohaupt, managing director of the DTM organisation ITR. “That is a valuable basis for a successful future of the DTM.”
